Writing relevant, informative articles is the best way to get your website noticed and to drive business directly to your home page. In order to use article writing effectively, you need to be able to know how to market your articles.
The main reason to market your articles is to build in-bound links people can click to visit your site. When you submit an article to a directory, a link to your site will be included in the resource box to take people to your site to learn more about what you do and what you can offer them.
To effectively market an article make sure you start with a great headline. Your headline should offer a compelling reason to read the rest of the article. Explain the purpose of the article in the first paragraph.
This is how you grab them and make them want to read the rest of your article. Don’t get too wordy and use a lot of terminologies that will make the reader confused and ultimately frustrated. You don’t want him to stop reading.
The formatting of the article also has some effect on whether the reader will react to it by wanting to know more. Make sure you use bold lettering, subheadings and perhaps a bullet list to get your point across. Marketing studies have shown if the copy is attractive and stands out, the reader will most likely read the entire article.
Providing examples of how your product will be beneficial to the customer is the best way to get them to want to visit your site. Being too preachy or having too much of an infomercial feel, by pushing how they “need” to buy your product or use your service can drive people away.
Keep it simple and clear and you will have a customer for life.